Free UTM Link Builder

Generate trackable UTM links for Google Analytics. See exactly where your traffic comes from.

Website URL Required Campaign Source Required Campaign Medium Required Campaign Name Required Campaign Term (Optional - Paid Search) Campaign Content (Optional - A/B Testing)

Generated UTM URL

Why Use a UTM Link Builder?

If you're running marketing campaigns across multiple platforms—like email, social media, and paid ads—you need to know which efforts are actually driving traffic and conversions. A UTM (Urchin Tracking Module) link builder appends specific query parameters to your URLs. When users click these links, Google Analytics captures the data, allowing you to see exactly which campaign, source, and medium generated the visit. Without UTM parameters, your analytics data is a blurry mess of "direct" and "organic" traffic.

How to Create Trackable UTM Links

Building your campaign URLs takes just seconds:

Enter URL: Paste the destination page you want to send traffic to.
Set Source: Identify where the traffic is coming from (e.g., facebook, google, mailchimp).
Set Medium: Identify the marketing medium (e.g., cpc, email, social).
Name Campaign: Give your specific campaign a name (e.g., black_friday_2023).
Copy: Copy the generated URL and use it in your campaigns.

Best Practices for UTM Parameters

To keep your analytics clean and accurate, follow these rules:

Be Consistent: Use exact naming conventions. Facebook and facebook will show up as two different sources in Google Analytics.
Use Lowercase: Google Analytics is case-sensitive. Always use lowercase for your parameters.
Use Underscores for Spaces: Avoid spaces in your parameters. Use underscores or hyphens instead.
Don't Overcomplicate: Stick to the three required parameters unless you strictly need Term (for paid keywords) or Content (for A/B testing).

The Best Free UTM Builder Without Sign Up

Our UTM link builder is 100% free, requires no sign-up, and runs entirely in your browser. Your URLs and campaign strategies are never transmitted to any external server, ensuring total privacy. Generate unlimited, perfectly formatted trackable links instantly.

Frequently Asked Questions

A UTM link is a standard URL with specific query parameters (UTM tags) attached to it. These tags allow analytics tools like Google Analytics to track exactly where your website traffic is coming from.

The three required parameters are utm_source (identifies the platform sending traffic, like 'facebook'), utm_medium (identifies the marketing medium, like 'cpc' or 'email'), and utm_campaign (identifies the specific campaign, like 'spring_sale').

No, UTM parameters do not negatively affect SEO. Google treats URLs with UTM tags as separate entries in analytics but consolidates the SEO signals to the canonical version of the URL.

Absolutely. All UTM link generation happens directly in your web browser. Your URLs and campaign data are never sent to an external server, ensuring complete privacy.